What digital PR includes
Digital PR earns attention for your brand through online publications, news sites, podcasts, creators and social media, rather than paid ads. It builds credibility, helps people find positive information when they search for you and supports SEO through mentions and links from trusted sites. FNF Media itself has been featured in publications such as Forbes India, The Economic Times, Hindustan Times and Business Standard, and we use the same approach for our clients.
Our PR services
- Launch PR: story angles, press releases, media outreach and coordinated social buzz for product, app and brand launches.
- Founder and leadership PR: interviews, bylined articles, profiles and podcast appearances that build a credible personal brand.
- Startup PR: funding announcements, milestones and thought leadership.
- Film and OTT PR: release announcements, cast interviews, reviews outreach and fan-community engagement, alongside our movie promotion work.
- Creator-led PR: seeding stories with relevant creators, meme pages and X conversations so news spreads beyond publications (see how to trend a hashtag on X).
- Crisis communication: holding statements, media handling and recovery plans, connected to our online reputation management service.
- Regional PR: media outreach in Hindi, Tamil, Telugu, Bengali, Marathi and other languages for brands targeting specific states.
Traditional PR vs digital PR with creators
| Factor | Traditional PR | FNF Media digital PR |
|---|---|---|
| Channels | Newspapers and TV | Online publications, creators, meme pages, X and YouTube |
| Speed | Days to weeks | Hours for social amplification, days for coverage |
| Measurement | Clippings | Coverage, reach, engagement, search visibility and links |
| Audience | Broad | Targeted by age, city, language and interest |
How a PR campaign works
- Story discovery: what is genuinely newsworthy about your launch, data, founder or film.
- Angles and assets: press release, media kit, quotes, visuals and creator briefs.
- Outreach: relevant journalists, publications, podcasts and creators.
- Amplification: social posts, creator content and X conversation around the coverage.
- Reporting: coverage list, reach, engagement and search impact.
What makes a story newsworthy
- Something new: a launch, an expansion, a first in a category or city
- Numbers: funding, growth, user milestones or original data and surveys
- People: a founder story, a turnaround, a team from a smaller city building something national
- Timing: a link to a festival, budget, cricket season, exam results or a trending topic
- Impact: jobs created, problems solved, communities helped
Most brands have more stories than they think. Our first step is a short discovery call to find them.
PR for startups and D2C brands
For startups, PR builds trust with customers, investors and future hires. A typical programme covers a launch or funding announcement, founder interviews and podcasts, a few bylined articles on your category, and founder content on LinkedIn and X. For D2C brands we pair PR with creators, so the same story appears in news and in the feeds of the people who buy your product. Read our D2C influencer marketing playbook.
Film and OTT PR
For films and web series, PR runs alongside social promotion: announcement and first-look coverage, cast interviews and podcast appearances, trailer and song coverage, review outreach in release week and box office or viewership updates afterwards. Combining PR with meme pages, X trends and reaction creators keeps the film in conversation across news and social media. See our guide to web series and OTT promotion.
National and regional PR across India
We run PR for national launches and for campaigns aimed at specific states: Hindi media across North India, Tamil, Telugu, Kannada and Malayalam media in the South, Bengali and Odia media in the East, Marathi and Gujarati media in the West, and English and Assamese outlets in the Northeast. Headquartered in Patna since 2017, with production hubs in Mumbai and Delhi, we combine media outreach with local creators and meme pages so every region hears the story in its own language.
What affects the cost of PR
- The number of announcements and the length of the programme
- National, regional or city-level media focus
- Founder and spokesperson work such as interviews and bylined articles
- Creator and social amplification added to the coverage
- Crisis support or ongoing reputation monitoring
Honest expectations
Earned media cannot be guaranteed, because editors decide what they publish. A good agency is clear about which coverage is earned and which is paid or sponsored, and labels sponsored content properly. We focus on genuine story angles and combine them with creator and social amplification so every launch gets visibility, whatever the news cycle does.